Our Story

Before you read this, take a minute to look

out of the window. If you’re sitting outside, look up at a tree or at the sky. When we look a little closer, a sense of calm pervades us. Everything, from our past worries to our future concerns, suddenly seem much more manageable.

Hi, I'm Vladimir.

But skin troubles and anxiety do not go away on their own.

As an adult experiencing challenges of Rosacea, I began to focus on improving my appearance and mental health. This is when I rediscovered the power of mushrooms. Through experimentation, failure and eventual success, I learned to get out of the way of my skin's natural desire to heal. Coupled with my philosophy on mindfulness, I found a daily ritual that gave me a clearer skin and mind.

I have returned to this mindful, skincare practice throughout time, just as I always return to nature. Through the good and the bad, through fatherhood and divorce, these are the things that ground me; like many, I find there is something truly healing about feeling a connection between the mind and body, the body and the Earth.

The skin is our largest organ.

Thank you for being part of the FRWRD family.

With love, health, and mindfulness, Vladimir.